Veteran Reporter Brad Watson Joins Luminant as New Communications Director

DALLAS – Luminant is pleased to welcome longtime WFAA-TV (Channel 8) senior reporter Brad Watson to his new role as director of communications. Watson will oversee the company's internal and external communications efforts, develop communications strategies and serve as a key spokesperson.

"Brad's professionalism, fairness and credibility in the local and state media market are top notch, and I'm excited to welcome him to the team,” said Allan Koenig, vice president of corporate communications for Energy Future Holdings. "Brad has a strong understanding of our business and our state, and he will add a great dimension to our communications efforts.”

In his 34 years with WFAA, Watson anchored the station's top-rated newscasts from 1992 to 2000. He covered major stories across Texas, the nation, Mexico and Latin America, winning multiple awards for his on-air and reporting expertise. His recent assignments included covering Dallas city government and politics and hosting the station's "Inside Texas Politics” program.

Watson graduated from Iowa State University with degrees in journalism and political science. He will begin his new duties April 15.

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About Luminant

Luminant, a subsidiary of Energy Future Holdings Corp., is a competitive power generation business, including mining, wholesale marketing and trading, and development operations. Luminant has more than 15,400 megawatts of generation in Texas, including 2,300 MW fueled by nuclear power and 8,000 MW fueled by coal. The company is also one of the largest purchasers of wind-generated electricity in Texas and the nation. EFH is a Dallas-based energy holding company that has a portfolio of competitive and regulated energy subsidiaries, primarily in Texas. Visit or for additional information.

Caroline Atkins